Dr. Tina McCorkindale, President and CEO of the Institute for Public Relations (IPR), discusses IPR's declaration of April as Disinformation Awareness Month and sheds light on combating disinformation, trends in public relations and the media. We delve into groundbreaking research reports about the changing media landscape and employee engagement in the communications industry. We also explore strategies for raising awareness, improving trust, and addressing challenges faced by PR and media professionals. Tune in for a thought-provoking conversation packed with actionable insights and reflections on the future of public relations.