The CPG Guys Small Business-Retailer Partnerships with GlobalData Retail's Neil Saunders
The CPG Guys are joined in this episode by Neil Saunders, Manging Director & Retail Analyst at GlobalData Retail.
Follow Neil on LinkedIn at: https://www.linkedin.com/in/neilretail/
Follow GlobalData Retail on LinkedIn at: https://www.linkedin.com/company/globaldataretail/
This episode was recorded in Seattle at Amazon Accelerate 2025.
Neil answers these questions:
- Neil, What are some of the biggest surprises you’ve encountered working with consumer/retail data over the past few years?
- From your point of view, what are the top 2‐3 trends in retail & CPG that everyone should be aware of in 2025 going into 2026?
- As e-commerce continues to expand, what role do you see Amazon playing in shaping the biggest retail trends for 2025 and beyond?
- How are consumer behaviors changing post-pandemic, especially around value, quality, and brand loyalty?
- Inflation, supply chain disruption, and shifting distribution channels — how are those reshaping what CPG brands need to do differently now?
- How are stores like Amazon helping small businesses adapt to supply chain changes and still get products to consumers quickly?
- How are analytics, AI, and data science changing the game for merchandising, promotions, and forecasting in CPG retail?
- What do you see as the elements of a strong brand-retailer partner relationship these days? How have those changed? Given shelf space is often limited, what makes a CPG brand more “shelf-worthy” in the eyes of retailers right now? What makes Amazon a unique partner for independent sellers compared to traditional brick-and-mortar retailers?
- What innovations or retail models are you watching that might seem niche today but could become mainstream soon?
- What advice would you give to CPG companies in terms of investing in people, data, or technology over the next 1-3 years?
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