Trends #7.2: The D2C Playbook - Navjot Kaur

In the episode today, we have Navjor Kaur, Vice President at a Venture Capital firm that provides growth capital to early stage consumer brands.  We go through the playbook of building a D2C Brand covering functions such as Marketing, Logistics, Manufacturing, Hiring.

D2C Newsletter

Direct to Consumer Business Model: In this business model you cut out all the middlemen that exist in the traditional supply chain - your wholesaler & retailer primarily. You leverage the internet and build your presence online to directly sell to the consumer. You save up on the margin that would've to be distributed across the supply chain and can utilize that to build your brand and generate traffic on your website.

Given the role, Navjot ends up advising and evaluating a lot of D2C companies. She has looked at D2C companies across different phases of growth and has provided us with a playbook of what it takes to build a D2C brand. We look at how to lay down the fundamentals for a D2C business and talk about functions such as marketing, logistics, manufacturing, hiring to really understand the nuances in relation to building a D2C brand. If you run a D2C or have aspirations to build one, this is a must listen for you.