The Benefits of Thought Leadership and Becoming an Author, with Melanie Johnson

Melanie Churella Johnson is a distinguished twelve-time bestselling author and recognized publishing and marketing expert. She is also a single mom of two, a previous Miss Michigan and first runner-up to Miss America.

Before founding Elite Online Publishing, Melanie owned and operated two independent TV stations in Houston and Dallas. She’s also been a News Anchor, Producer, and Financial Strategist and worked in Public Relations, Promotions, TV Ad Sales and Programming Negotiations. Melanie is the mother of two wonderful boys, loves gardening, and of course, reading a good book.

For more information and to find Melanie’s books, visit her page on Amazon.

What the podcast will teach you:

• How Melanie initially got started in media through owning television stations, and why she decided to begin Elite Online Publishing
• How Elite Online Publishing has published over 2500 books under their imprint, working with more than 85 authors and holding a 100% track record of Amazon bestsellers
• Why writing a book is a powerful way to market yourself and your business, and how doing it correctly puts Amazon’s tools to work for you
• How Elite Online Publishing helps authors repurpose existing content to make writing a book quicker and easier
• What steps Melanie recommends for anyone who wants to get started in online publishing but isn’t sure how
• Why the Amazon Author Page is an incredible, flexible and underutilized self-marketing tool
• What tips, tricks, and tools Melanie recommends for people who are better at verbal skills than at writing, or for people who think they don’t have time to write a book
• Why putting a call-to-action in both the beginning and end of your book is a smart and effective tactic
• Who can make the best use of ghostwriters, and why it is important to find a ghostwriter who can mirror your unique voice
• Why the right publisher can make the process of writing and publishing a book easy and
• effective

Resources:

• Website: https://eliteonlinepublishing.com
• Melanie Johnson’s Amazon Author Page: https://amzn.to/35AEW9z
• LinkedIn: www.linkedin.com/in/melaniejohnson-eop/
• Instagram: www.instagram.com/eliteonlinepublishing/