The CPG Guys podcast features Shawn McGahee, Head of Retail Media at Google. They discuss Google's role in retail media partnerships and the importance of connected TV and YouTube. They also explore the levels of maturity and growth opportunities in retail media agencies, highlighting successful partnerships and potential growth areas for 2023.
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Shawn McGahee’s Career Journey
Shawn McGahee started his career in retail media nearly 20 years ago at Triad, joining as the second person in analytics.
He worked client and agency side before leading the Home Depot-Google retail media relationship, then transitioned to his current role at Google.
insights INSIGHT
Retail Media Evolution at Google
Google's retail media vertical evolved gradually through industry shifts and product iterations.
Shawn views it as an ongoing evolution alongside the maturing retail media industry.
insights INSIGHT
Google’s Retail Media Strength
Google's retail media strength lies mainly in reach and scale, with over a billion shopping sessions daily.
Integration of retailer feeds and AI-driven campaigns on Google and YouTube power enhanced brand visibility and performance.
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1) Would love to start with understanding your professional journey and some of the key pivot points that led you to your current role at Google. 2) How did a retail media vertical emerge at Google? Was it entirely by design or did it evolve? 3) Would you share with us the inventory capabilities that Google brings to retail media networks? What is appealing to retailers? 4) And what about the tech stack? What are the core offerings you provide to help retailers enable powerful network capabilities? 5) So how are retailers partnering with you to enhance their retail media offerings? Does it usually start with tech or with inventory and why? 6) Does size or maturity of a RMN matter in the appeal that google’s offerings have? We’re trying to understand your customer base. 7) Do you have 1 or 2 case studies of best-in-class partnerships that you can share with our audience? 8) What do you see as the biggest growth opportunities in retail media for 2023 and how is Google helping RMNs realize the potential?
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