Interview with Foti Panagiotakopoulos - Getting Into Growth Marketing - Episode #69

Foti graduated with a degree in finance in 2007 but, quickly pivoted into digital marketing a year later as the first non-engineer hire at the managed hosting provider, EuroVPS. Fast forward a decade and in 2018 he launched his startup called GrowthMentor which helps founders and marketers connect with vetted mentors.

Questions we covered include:

• Why did he create GrowthMentor?
• How would he describe his job as a founder?
• What are some of his weekly and monthly challenges?
• What resources would he recommend to someone who’s new to growth marketing?
• What new marketing skill is Foti learning right now (PREVIEW: it’s a skill with three letters)?
• When is the right time for a business to hire a growth marketer and do they need to be a full-time employee?
• What interview questions should entry-level growth marketers know how to answer?
• What are his favorite MarTech tools?
• Why does he think people are too obsessed with personal branding?

You can connect with Foti via LinkedIn - https://www.linkedin.com/in/fotis-panagio

Demand Curve’s slack channel (I’m in here too by the way) - https://www.demandcurve.com/slack

Neil Patel’s advice on why you need to STOP studying digital marketing - https://www.youtube.com/watch?v=_2BIMXX7lbQ

And here’s another great episode about growth marketing that you can check out, the guest is Agata Krzysztofik who recommended me to Foti - https://anchor.fm/kennysoto/episodes/Interview-with-Agata-Krzysztofik---Want-to-Win-as-a-Growth-Marketer--Have-a-Growth-Mindset---Episode-60-e18lvt4