The Dime How Ayr Wellness Is Resizing for Reality — What Operational Efficiency Really Means ft. George DeNardo
It’s not about planting flags anymore. It’s about profitability.
As the cannabis industry shifts from rapid growth at all costs to operational precision, hard decisions are being made.
Which assets are sized properly? Where can we build a well-rounded, potentially profitable business given the realities of today’s market?
And how do we make the right calls for our teams while positioning for the world we’re actually in—not the one we hoped for?
Ayr Wellness is deep into this approach, actively sizing its business for today’s environment
This week we sit down with George DeNardo, President of Ayr Wellness, to discuss how Ayr is redefining success in cannabis:
- The shift from expansion to optimization: why less is more
- Data-driven decisions and automation tools Ayr is betting on
- Why Ayr is still growing in Florida—and not waiting on the feds
Chapters
00:00 Introduction to George DiNardo and AYR Wellness
03:05 Transitioning to President of AYR Wellness
05:55 Operational Efficiency and Integration Challenges
09:05 Data-Driven Decision Making in Cannabis
11:57 Technology Adoption and Automation in Cannabis
14:52 Balancing Investment in Technology and Operational Needs
18:01 Facility Consolidation and Strategic Growth
20:56 Future Plans for Expansion in Florida
23:58 Navigating Florida's Cannabis Market Dynamics
26:11 Quality Control and Brand Strategy in Cannabis
28:16 Data Management and Crop Planning Efficiency
30:35 The Importance of Internal Communication and Reporting
33:10 Operational Challenges and Market Adaptation
36:30 Leadership and Team Engagement in Cannabis
38:31 Advice for New Entrepreneurs in the Cannabis Space
40:45 The Value of Time Over Material Gifts
42:43 Future Outlook for the Cannabis Industry
Guest Links:
- https://www.linkedin.com/in/georgedenardo/
- http://www.ayrwellness.com
- https://x.com/AyrWellness
- https://www.linkedin.com/company/ayr-wellness-inc/
Our Links:
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