Talking to Ourselves Gerry Graf
Apr 23, 2018
Gerry Graf, founder and CCO of Barton F Graf, talks about creating famous commercials, starting his own agency, reflections on worst case scenarios and ego, understanding financial aspects, trusting gut in the advertising industry, and creating a coalition to promote the Affordable Care Act.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 3min
Childhood Aspirations and Pursuing Success
02:42 • 10min
Creating a Famous Snickers Commercial and the Power of Advertising
13:07 • 2min
Taking the Leap: Starting Their Own Agency
15:32 • 12min
Reflections on Worst Case Scenarios, Ego, and Apologies
27:29 • 3min
Understanding the Financial Aspects and Interdepartmental Dynamics
30:08 • 12min
Trusting Your Gut in the Advertising Industry
42:01 • 18min
Creating a Coalition and Addressing Award Show Trends
59:36 • 6min