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Talking to Ourselves
Gerry Graf
Apr 23, 2018
Gerry Graf, founder and CCO of Barton F Graf, talks about creating famous commercials, starting his own agency, reflections on worst case scenarios and ego, understanding financial aspects, trusting gut in the advertising industry, and creating a coalition to promote the Affordable Care Act.
01:05:10
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Quick takeaways
- Gerry Graf's career showcases the importance of persistence, trusting one's instincts, and embracing new challenges in the creative industry.
- Graff emphasizes the need for collaboration with planners and strategic thinkers to develop strong ideas that align with the client's objectives.
Deep dives
Jerry Graff's impressive advertising career and achievements
Jerry Graff is a highly accomplished creative director in the advertising industry. He has worked for renowned agencies like BBDO, Goodby Silverstein & Partners, and Sachi & Sachi. Graff is known for creating iconic commercials for brands like Snickers and Skittles, revolutionizing the comedic genre in television advertising. His talent and dedication have earned him numerous awards and accolades, including being named the most awarded creative director in the world in 2007. In 2010, Graff launched his own agency, Barton F. Graff, which quickly gained recognition and became the fastest-growing independent agency in America.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode