Strategy Session Episode 25 - Reform Performance Marketing

Lily Thistlewood has just launched a performance marketing agency. She talks about moving from in house, focusing on big events and CrossFit

In this episode

1. Launching your own agency

2. Moving from in house to agency

3. What starting in brand marketing means when becoming a performance marketer

4. Lessons from working at one of the UK’s biggest ecommerce retailers

5. Are performance marketers the CrossFitters of the marketing world?

6. The impact of Black Friday on brand loyalty

7. T.O.P.T.I.P.S for performance marketers

8. Learning from your mistakes

9. Cook v Zuckerberg in a battle for privacy (and why I don’t care)

Institute of Directors Event

On Monday 28 June I’m running a workshop with the IoD for people who manage marketing teams but don’t have a marketing background. I’ll be sharing 4 questions you should ask your marketing team (and 2 you definitely shouldn’t) during a 45 minute session and taking questions at the end.

It’s free to attend and open to everyone, not just IoD members.

Full details and tickets here https://www.iod.com/events-community/events/event-details/eventdateid/31660

Digital Marketing Strategy Course

If you’re interested in investing in your own marketing education, I’ve also launched a Digital Marketing Strategy course with the university of Vaasa in Finland. It’s taught entirely online and in English, so you can learn at your own pace.

By following the course you’ll build a marketing strategy for your organisation and be ready to implement it once you’ve finished.

It’s academically developed, but intensely practical and shares a method I’ve used with over 100 clients in various sectors.

Find out more about it and sign up here: https://univaasa.teachable.com/p/digital-marketing-strategy

Lily’s Book Recommendations

Agencynomics by Spencer Gallagher https://amzn.to/3xkln3a

Lily Thistlewood

After almost 10 years working for one of the UK biggest online brands Lily has left Very.co.uk to launch her own Liverpool based Paid Media agency, Reform the Fold. Reform has offices in Liverpool and Shoreditch and is focused on merging brand with performance to deliver industry leading campaigns.

Find Reform the Fold

IG: @reformthefold

LinkedIn: linkedin.com/company/reformthefold

Andi Jarvis

If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn.

If you don’t get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website.

Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating.

Andi Jarvis, Eximo Marketing.