We trust leaders for their authenticity, so what happens when their words are written by AI?

In this solo episode, host and Content 10x founder Amy Woods reflects on her recent conversation with Ash Jones, founder of Great Influence and Great Leaders, and explores a new twist in the world of personal branding - the rise of AI tools that promise to “do it all” for you.

Shortly after the conversation with Ash, Amy came across a LinkedIn post promoting an AI platform that claims to study a CEO’s tone of voice, create their content, and even comment on posts on their behalf.

It raised an important question if your personal brand isn’t personal anymore… what’s left?

AI can make content faster. But leadership visibility isn’t about speed, it’s about sincerity.

In this episode, Amy shares her thoughts on where AI fits into personal branding, and where it doesn’t, plus how leaders and companies can balance efficiency with authenticity.

Find out:

Why fully automating your personal brand completely misses the point
The difference between human-supported and AI-generated leadership content
The risks of outsourcing your voice completely and how to keep your leadership voice authentic, original, and human
Where AI can play a useful role in the creative process

Important links & mentions:

Blog post: https://www.content10x.com/344
Why Smart Companies Are Investing in Their Leaders’ Personal Brands with Ash Jones: https://www.content10x.com/343
What Should You Use AI in Content Marketing (And When You Should Avoid It)? https://www.content10x.com/when-to-use-ai-in-content-marketing/
AI in B2B Marketing: What’s Working, What’s Failing and What’s Next: https://www.content10x.com/340
Amy on LinkedIn: https://www.linkedin.com/in/amywoods2/
Content 10x: https://www.content10x.com/
Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join thousands of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

Egbert-Jan Weeber, acteur