149: A break down of two more companies’ answers to “What We Do” and how they could improve them

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Two more companies answer the question “What does your company do?” We break down their responses and offer ideas for how they could have answered the question better.

We are asked about it a lot. “What does your company do?” Unfortunately, too many times our answers are less than stellar. Too many times we use buzzwords and bore our audience. Too many times we confuse our prospect and when that happens we miss a prime opportunity to rise above the noise and be memorable.

But, the good news is there is a simple framework to use that works. The other week we went over the framework of answering these questions, and in this episode we are going over real examples to show how effective it can be.

You’ll Learn:

• The critical question your “What I do” statement must answer if you want to hold your audience’s interest. 
• Why it’s essential that this statement strikes a balance between the customer problem and solution—and how to do that. 
• How to take the question mark out of your customer’s mind when you describe your product, and how this helps conversion and engagement. 
• Where to find more emotional words that you can add to your marketing, and why it’s essential that you do. 

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