Starter Story The Underdog: From Dead Broke to $30,000,000 | Starter Story
Aug 26, 2025
KC Holiday, co-founder of Kalo, shares his inspiring journey from being a broke waiter to leading a $30 million silicone wedding ring venture. He discusses the emotional toll of financial struggles and the mindset necessary for success. KC reveals how a spontaneous meeting with a manufacturer sparked their business idea and the unexpected setbacks they faced with their first product. He emphasizes the role of influencer engagement and customer feedback in turning their fortunes around, making for a captivating tale of resilience and entrepreneurship.
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All In From Empty Savings
- Casey and Ted emptied their savings, moved in with family, and launched their ring idea from scratch. They had almost nothing and treated the launch like a make-or-break gamble.
Learn By Talking To People Who Know More
- Talk to people who know what you don't to learn faster and avoid blind spots. Use others' knowledge as a short‑cut to uncover what you truly need to learn.
Hand-Trimming Rings With Scissors
- The first manufactured rings arrived with terrible quality and were unsellable. Casey and his wife hand-trimmed thousands using eyebrow scissors to salvage inventory.