Welcome to the What's Next! Podcast with Tiffani Bova.

This week I’m welcoming back a good friend and a fan-favorite on the What’s Next! Podcast, Seth Godin. In this episode, I’m sharing our recent LinkedIn Live chat.

Seth is the author of 20 books that have been bestsellers around the world and have been translated into more than 40 languages. He writes about the post-industrial revolution, how ideas spread, marketing, quitting, leadership, and–most of all–changing everything. His latest book is The Song of Significance: A Manifesto for Teams.

You might be familiar with his books Linchpin, Tribes, The Dip, and, my favorite, Purple Cow. In addition to his writing and speaking, Seth founded both Yoyodyne and Squidoo.

His blog, which you can find simply by typing ‘Seth’ into Google, is one of the most popular in the world. Seth is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and most recently, the Marketing Hall of Fame.

THIS EPISODE IS PERFECT FOR… anyone who feels like we’ve largely lost the human element in our organizations.

TODAY’S MAIN MESSAGE… the role of the leader has gotten fuzzy over the years. The key responsibility is not to be the conduit between the stock market and the stock options but to create an environment that is generative and attracts people who can create an impact.

WHAT I LOVE MOST… the distinction Seth makes between managers and leaders. He says managers use power and authority to tell people what to do while leaders explore the liminal state between here and there. Being a leader, that’s the difficult part.

Running Time: 33:30

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Seth’s Latest Book:

The Song of Significance: A New Manifesto for Teams

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