On today’s show, Rich talks to his long-time friend, Jesse Itzler, a successful entrepreneur, author, ultra marathon runner, and rapper. Early in his career, Itzler wrote jingles for sports franchises, including the NY Knicks hype song “Go, New York, Go.” Now, he’s a co-owner of the Atlanta Hawks with his wife, Sarah Blakely, the billionaire founder of Spanx, the apparel brand. The serial entrepreneur has also sold companies to Warren Buffet and The Coca-Cola Company. Throughout the podcast, Itzler dispenses wisdom about the qualities required to excel as an entrepreneur, how he maintains life balance, and his recipe for staying hungry in spite of all his business success.