The Millennial Entrepreneur #69: Leveraging Customer Personas to Become India's Largest Gummy Vitamin Brand – Divij Bajaj
In this episode I spoke with Divij Bajaj, the CEO and Founder of Power Gummies, India’s leading vitamin gummies brand, with a 60% market share
We spoke about:
- The motivation behind starting it came from a personal family origin that lead him experimenting with different ways to take vitamin supplements like chocolate, honey, before landing on gummies
- How Divij approached and built a relationship with his first manufacturer – amazing advice for those wondering how to go for that first supply run
- The growth engine Divij constructed to get to the 60% market share in India by leveraging the power of customer personas to inform his influencer marking strategy – huge tips here on constructing a customer persona and how you can leverage it for growth
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