David Meerman Scott on Building a Passionate Fanbase

David Meerman Scott has established himself as one of the world’s leading voices on marketing trends and business growth.

He’s a bestselling author and world-renowned keynote speaker who has spoken on all seven continents and at companies such as Microsoft. He is the author of multiple bestsellers, including The New Rules of Marketing of Marketing and PR and the new release, Fanocracy, which he co-authored with his daughter, Reiko Scott.

David joined host Robert Glazer on the Elevate Podcast to talk about the trends he has foreseen in the marketing world, the importance of building a loyal, passionate fanbase, speaking on all seven continents and writing a book with his daughter.

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