On this episode, Anupam Gupta sits down with Sheetal Choksi, Founder of Unpac Research, to discuss the inspiration behind her market research company and the challenges she faced starting out. We dive into how Unpac delivers valuable, customized insights, manages costs, and attracts both local and global clients. Sheetal also shares key industry trends, Unpac’s future plans, and how the company is evolving to stay ahead in the next 5-10 years. Don’t miss this insightful conversation on navigating the Indian market and building a successful research business!

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