Downstream 89: Time Has No Meaning Anymore
Feb 21, 2025
Josef Adalian, Vulture's media reporter, dives into the shifting landscape of television, particularly how events like the Super Bowl influence viewership metrics. He discusses Tubi's unique marketing strategies during the Super Bowl, detailing how they engage younger audiences. The conversation also touches on pressing issues in football safety while exploring popular British TV shows and standout streaming picks. With picks like 'Paradise' on Hulu and ‘Flow’ on Max, listeners get a taste of the best in contemporary television.
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Episode notes
Total Viewership vs. Nielsen Ratings
- Reporting total viewership, while easier to understand, doesn't reflect viewership trends accurately.
- Nielsen ratings, though complex, offer a more consistent measure of viewership across different time periods.
Tubi's Low Latency Super Bowl Stream
- Dan Rayburn found Tubi's Super Bowl stream had lower latency than other streaming providers.
- On some devices, Tubi was only a few seconds behind the live broadcast, sometimes even ahead.
Tubi's Super Bowl Campaign: A Mixed Bag
- Tubi's Super Bowl campaign was a mixed bag: high exposure but some negative ad reception.
- Their previous Super Bowl ad was more successful in generating buzz than their 2025 campaign.
