HOW DID NEW ATHEISM FAIL SO MISERABLY?

The Baffler publishes a long article against "idiot" New Atheists. It's interesting only in the context of so many similar articles, and an inability to imagine the opposite opinion showing up in an equally fashionable publication. New Atheism has lost its battle for the cultural high ground. r/atheism will shamble on as some sort of undead abomination, chanting "BRAAAAAAIIINSSSS…are what fundies don't have" as the living run away shrieking. But everyone else has long since passed them by.

The New Atheists accomplished the seemingly impossible task of alienating a society that agreed with them about everything. The Baffler-journalists of the world don't believe in God. They don't disagree that religion contributes to homophobia, transphobia, and the election of some awful politicians – and these issues have only grown more visible in the decade or so since New Atheism's apogee. And yet in the bubble where nobody believes in God and everyone worries full-time about sexual minorities and Trump, you get less grief for being a Catholic than a Dawkins fan. When Trump wins an election on the back of evangelicals, and the alt-right is shouting "DEUS VULT" and demanding "throne and altar conservativism", the real scandal is rumors that some New Atheist might be reading /pol/. How did the New Atheists become so loathed so quickly?