The Story of a Brand Qure Skincare - Lost $5M Overnight. Then, Built a Skincare Empire
When I say this episode is packed with hard-won wisdom, I mean it. I sat down with Matt Orlic, founder of Qure Skincare, who’s built 25+ brands over the past two decades, and survived losing $5 million when a major retailer collapsed overnight.
Instead of giving up, he pivoted to DTC and built Qure, a brand redefining the skincare category through innovation, accessibility, and product efficacy.
In this conversation, Matt discusses everything from emotional resilience and operating leverage to why he believes the future of skincare is tech-forward, community-driven, and built around real customer needs. His story is one of grit, reinvention, and what it really takes to scale a modern brand in today’s market.
Here are some key moments from our chat:
* How losing millions taught Matt the value of diversification and product-market fit
* Why innovation and “leverage points” are Qure’s secret to sustainable growth
* The power of storytelling and authenticity in an increasingly AI-driven world
* How Qure balances DTC-first growth with global retail expansion
* What it takes to create FDA-approved hardware and bring clinic-grade tech home
Join me, Ramon Vela, in listening to the full episode and discovering what it takes to build a skincare brand that’s not skin-deep.
For more on Qure Skincare, visit: https://qureskincare.com/
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Today’s Sponsors:
Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/
Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.
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