312. Influencer Marketing and Your Agency’s Role, with Paula Bruno

Today on the Innovative Agency Podcast, Sharon Torek is joined by Paula Bruno, CEO and Founder of Intuition Media Group, and influencer marketing pioneer who’s been navigating the creator economy for more than 15 years.

Paula gets candid about the real challenges marketing agencies are facing, including how to separate creators with genuine communities from those chasing vanity metrics, the contractual and compliance landmines that can derail a campaign, and why smaller, deeply engaged audiences are rewriting the rules of influence.

She shares hard-won lessons on spotting red flags before it’s too late, and the systems every agency needs to protect clients, safeguard budgets, and build partnerships that actually move the needle. If your agency is serious about leading instead of following in the influencer space, this is a conversation you won’t want to miss.

What you will learn in this episode: 

• Why agencies must rethink their influencer vetting strategies in an era of content overload and shifting audience expectations

• How micro-communities are reshaping the influencer space 

• Why brands can find more ROI in depth over breadth

• Key red flags agencies should avoid when negotiating influencer partnerships

• The must-have processes and legal guardrails you need in place before, during, and after deploying influencer campaigns

• Why shoppable content, live selling, and platform curation are the next big things in influencer marketing

• Insights on handling tricky influencer/brand relationships and avoiding potential legal pitfalls

Bio

Paula Bruno is a seasoned marketer and brand builder with nearly 25 years of experience, including 15 years as the CEO of Intuition Media Group. Intuition Media Group is an independent women-owned agency established in 2008. Intuition specializes in influencer marketing, brand strategy and consulting, experiential events, live streaming, digital media, talent sourcing, negotiation, social media, and more.

Resources:

• Website: https://www.intuitionmediagroup.com/

• LinkedIn Personal: https://www.linkedin.com/in/paulabruno/

• LinkedIn Business: https://www.linkedin.com/company/intuitionmediagroup/