The wasteful entrepreneur: How Bruce Bratley built First Mile

Bruce Bratley has gone from studying for a PhD to building one of the UK’s most successful recycling businesses. He founded the waste management and recycling company First Mile in London in 2004. It now has 200 employees, an annual turnover of £50m and helps more than 30,000 businesses around the UK with recycling solutions. Its clients include large companies like Pret, Caffè Nero, Netflix and Amazon, as well as small businesses ranging from clothes stores to restaurants. First Mile collects more than 65,000 tonnes of waste every year using zero and low-emission vehicles and electric cargo bikes, which it takes to recycling centres. Bratley explains to Dougal Shaw how he built the business from scratch as well as offering some tips on how to recycle more intelligently...

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