#135: Thinking Fast & Slow (And The Reason Why Everything Is Always On Sale)

Explore the intricacies of consumer behavior in marketing and how understanding it can transform strategies. Dive into a lively debate on the importance of value-driven marketing over excessive branding. The discussion takes a thoughtful turn as they dissect Daniel Kahneman's 'Thinking, Fast and Slow,' offering insights into decision-making processes that impact business. Cognitive biases come into play, revealing their influence on personal and professional choices, especially in sales. Plus, hear about recent marketing campaigns that showcase innovative techniques!