The #1 Thing Yoga Teachers Forget in Their Marketing Strategy

Not sure you have a yoga brand? You do.

Even if you’re just starting out—or have never thought about branding—your students are already experiencing your brand every time you teach. It’s not your logo or colours. It’s how people feel in your classes, the tone of your cues, the clarity of your voice, and how you show up.

In this episode, Brea and Ula explore what brand really means for yoga teachers and studios. We talk about what makes a teaching style memorable, how to attract the right students, and what building a sustainable yoga business actually looks like beyond the Instagram tips.

💡 Plus: We share practical takeaways so you can start applying what you learn—not just listen and forget it.

What you’ll hear:

• What “brand” really means for yoga teachers
• How your values, voice, and class vibe build trust
• Brea’s lessons from growing Heart + Bones Yoga
• Why your teaching style is your marketing
• How to attract the right students without selling out
• Homework prompts to clarify your unique yoga brand

Want to build a sustainable and soul-aligned teaching practice?

Check out our Inspire Mentorship and our 200hr / 300hr Yoga Teacher Trainings:

Yoga Teacher Mentorship Program with Brea

Yoga Teacher Training with Brea and Heart and Bones Yoga

PRACTICE WITH HEART + BONES Enjoy an entire month in the Heart + Bones online yoga studio for just $1 with this coupon code:

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