Life with Marianna

How Brittany Xavier Pivoted to TikTok

Nov 2, 2021
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ANECDOTE

Brittany's Blogging Origin Story

  • Brittany Xavier started as a wedding blog reader and transitioned to creating her own blog with her husband as a diary of their lives.
  • They unintentionally stumbled into content creation which became their full-time career supporting their lifestyle and family.
ADVICE

Evolve Your Brand Gradually

  • Evolve your personal brand gradually to avoid alienating your audience.
  • Use mood boards and research fashion magazines to find new photography styles and poses.
ADVICE

Build Brand Relationships Naturally

  • Wear designer pieces naturally to gain brand trust, using vintage or consignment to keep costs low.
  • Build genuine relationships by attending events and consistently showcasing brand love outside of fashion week.
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