Beauty At Work
Why beauty matters for innovation (Dr. Luca Cottini) - Clip from S1E4
Mar 12, 2024
Dr. Luca Cottini, a cultural historian, discusses how beauty influences innovation, drawing on examples from Italian culture. Topics include the impact of beauty on company philosophies, contrasting Italian and American approaches to innovation, and the role of tradition and beauty in organizations and science.
24:01
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Quick takeaways
- Italian culture values beauty in fostering interdisciplinary innovation.
- Italian companies integrate beauty and environmental consciousness into their business models for creative solutions.
Deep dives
Italian Culture Emphasizes Humanities-Centered Education
Italian culture prioritizes humanities in education, fostering a holistic understanding of culture. Movements like the Renaissance and Baroque exemplify how dominant aesthetic ideas transcend various disciplines like painting, sculpture, architecture, and literature. This approach contrasts with STEM-centered education systems in the United States, showcasing Italy's ability to create interdisciplinary movements from single innovative ideas.
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