When you get a newsletter in the email, are you likely to open it? Maybe yes, maybe no. Well, there is actually power in the newsletter, and this is evidenced by Ryan Sneddon, a 20-something who founded Naptown Scoop, a hyperlocal newsletter in Annapolis, MD. On his Twitter, Ryan shares that he sent his first Naptown Scoop newsletter to just 60 people. After a year, he was sending it to over 6,000 people with more and more people being added every day.

More than just adding daily subscribers, it also matters whether people open and read his newsletter. As a testament to his company’s growth, Ryan shares how a high percentage of his readers actually do open and read his newsletter. Despite expecting a low turnout of readers before Christmas 2021, they were pleasantly surprised that their Dec. 22 newsletter received nearly 6,000 unique impressions. With the success Ryan’s achieved, he talks about how he made that possible and his goals for the future. Listen to this episode to find out more.

Quotes from this episode:

● “I think you have to forget ‘normal.’ If you want a not normal life, and you can't think normal like everybody else.” (12:52)

● “The key for any referral program is to make your first prize free, actually free, but still really desirable.” (40:57)

● “There are no personal businesses on the internet. It's the internet. That's the beauty of it. It's a massive scale. But if you do a little bit of personal touch, it's a cheat code.” (44:23)

● “I think it's important to know that money, I don't think it will make you happy… If you're not happy before you have it, you won't be happy when you get it.” (57:10)

-Ryan Sneddon

Don’t miss:

● Ryan’s Naptown Scoop newsletter (7:03)

● The Instagram and Twitter algorithms (24:41)

● Newsletter statistics (37:02)

● Ryan’s next goals (46:49)

● An eye-opening moment (54:28)

Check our Ryan’s newsletter here:

https://www.naptownscoop.com/latest

Connect with Ryan here:

Twitter: https://twitter.com/sneddymobbin

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