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The first strategy involves using a specific script to message people on social media, such as Instagram or LinkedIn. The script follows a 'this or that' framework, where you ask if they are interested in your content or if they need help with a specific aspect of their business. If they are interested in your help, you can engage in a chat without moving to a scheduled call. The key is to keep the conversation on chat to avoid filling up your calendar with unqualified leads.