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Listing Assets Everywhere Onchain | Saeed Badreg

Jan 27, 2026
Saeed Badreg, CEO of Wormhole Labs and Sunrise incubator, builds cross-chain bridges to list assets non-natively on Solana and beyond. He discusses bridging pain points, Sunrise’s coordinated go-to-market and liquidity strategies, trade-offs of chain-native listings, experiments in cross-chain infrastructure, and the roadmap for tokenized equities and regulated onchain assets.
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INSIGHT

Multi-Chain Thinking Solves Fragmentation

  • Liquidity fragmentation and asset confusion were early bridge problems that hurt cross-chain usability.
  • Today projects think multi-chain first, raising the bar for interoperability and distribution.
INSIGHT

Coordination Trumps Pure Tech For Listings

  • Sunrise coordinates existing interoperability tech with go-to-market and ecosystem partners to spark markets.
  • The hard part is executing coordinated listings, liquidity plans, and community work, not the raw tech.
ADVICE

Plan Liquidity In Phases

  • Plan liquidity by phases: minute-one, first 24–48 hours, and weeks-months after listing.
  • Engage market makers, ecosystem partners, and the project to ensure a competitive user experience.
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