SEO Isn’t Dead in 2025—You’re Just Playing the Old Game (Here’s the New One)

Sep 5, 2025

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If your traffic fell off a cliff after recent Google updates and AI answers, you’re not alone—especially if you’re a recipe, YMYL (Your Money or Your Life), or niche blogger who used to win with long posts and ads. But SEO isn’t dead—it’s evolved.

In my latest Blogger Genius Podcast episode, I'm talk to SEO strategist, Steven Schneider, who breaks down exactly how creators can still win in 2025: build visible authority, earn strategic backlinks, improve UX, and shift revenue toward newsletters and products.

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The Problem Creators Are Facing in 2025

AI is answering queries and compressing clicks—brutal for “quick-answer” niches like recipes.
Google is rewarding authority (E-E-A-T) and punishing thin UX (endless scroll, intrusive ads, fluff).
Old playbooks (publish more posts, stuff in keywords, hope for ad RPM) don’t move the needle.

Solution in a sentence: Treat search like a brand + authority channel, not a traffic lottery. Build proof of expertise on every page, earn real mentions/links, and turn all attention into owned audiences and product revenue.

What’s Working Now (According to Steven)

1) Authority > everything

Add clear E-E-A-T signals on every post and key page (not just your About page):

Real author byline + headshot
2–3 credential links (culinary school, certifications, LinkedIn)
Awards/press mentions (linked)
Concise author bio block on each post This helps Google and readers trust that a human expert wrote it.

2) Backlinks with intent (no spray-and-pray)

Guest on podcasts (links in show notes = high-quality, relevant).
Offer expert quotes to other bloggers/journalists; pitch quick 2–3 sentence tips they can drop in with a link.
Vary anchor text (brand, URL, topical phrases) and use reciprocal links sparingly.
Paying for “time” vs “links” is a gray area—be selective and ethical.

3) UX that respects the reader

Stop the 4,000-word detours; give the answer fast and add optional depth.
Keep one H1 per page, logical H2/H3s, strong internal linking, and basic schema hygiene.
Recipes/how-to: lead with the steps; put the story below.

4) BOFU content (not just top-of-funnel)

Steven’s agency prioritizes bottom-of-funnel, high-intent topics that convert to leads or sales—because SEO must tie to revenue.

5) Newsletter > ad RPM

Clicks are down, but email still converts. Build a free newsletter, nurture weekly, and sell your own offers (ebooks, mini-courses, templates, memberships).

7-Step Action Plan (Do this in the next 14 days)

Add E-E-A-T blocks site-wide Byline, headshot, 2–3 credential links, “Reviewed by” where relevant.
Fix on-page structure One H1, clean headings, scannable sections, strong internal links among related posts.
Create one “wow” asset (lead magnet or calculator) Examples:
- Gluten-free flour swap chart (instant, high-value)
- Meal-prep planner (fillable PDF)
- ROI/Cost calculator (tools get links + emails)
Pitch 10 podcasts in your niche Offer 3 topic angles, a short bio, and a value-packed outline; request a site link in show notes.
Run a “quote outreach” sprint Identify 25 relevant posts; email the author a ready-to-paste 2–3 sentence expert tip + your preferred link target (vary anchors).
Publish 3 BOFU posts Bottom-of-funnel queries aligned to your product (e.g., “Meal-prep templates,” “Gluten-free baking guide PDF,” “One-hour blogging audit”).
Launch or revive your newsletter Weekly format: 1 tip, 1 tool, 1 template. Soft-pitch your product/freebie in each send.

Make This Easy (and Free) with MiloTree

With the MiloTree Free Plan, you can:

Sell one digital product (ebook, template, workshop replay)
Offer a freebie/lead magnet with automatic delivery
Add a social pop-up to grow followers while you sleep
Spin up AI-generated pages (sales + opt-in) in minutes

👉 Start free: set up your product or freebie and start collecting subscribers + sales today. (No tech headaches, no credit card required.)

FAQ (Quick Answers)

Is there a way to “write for AI” specifically? Not really. Write for humans with clear structure, show expertise, and earn authority; that is what LLMs and Google both surface.

Should I pay for links? It’s a gray area; focus on earning links via value (podcasts, tools, quotes). If compensation is about someone’s time to implement, be selective and ethical.

What on-page items still matter? Single H1, logical headings, internal links, page speed, helpful schema. Meta descriptions are less critical but still fine to include.

Your Next 2 Moves (Start Today)

Spin up a freebie in MiloTree (cheat sheet, planner, or calculator) and add it site-wide.
Pitch one podcast + send one expert quote email before you log off today.

You’ve got this. The new game rewards real expertise, useful assets, and owned audiences—and that’s a much more resilient business.

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