It’s remarkable that this guest hasn’t been on Social Pros before…he’s made for it! On this episode, we welcome Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard.

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Full Episode Details

We’re living in the age of the content creator. YouTubers and TikTok stars dominate the minds of the youth and fans gravitate towards their content like nothing else!

So, is it time social media teams took a leaf out of their book?

On this Social Pros episode, Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard, explains why he thinks social teams need to adopt a “creator mindset”.

He preaches the power of vertical video, explains how Vidyard keep their conversations fluid across platforms and shares his thoughts on whether B2B brands can actually generate leads on TikTok.

Plus, Tyler reveals all about how he got started at Vidyard and how they work their magic on social.

In This Episode:

4:39 – Introducing Tyler
7:13 – Background on Vidyard
8:52 – Tyler’s journey to social
11:20 – Keeping conversation fluid across platforms
15:20 – Why social media is a creator game
19:10 – Cultivating creator curiosity in a B2B team
27:27 – B2B brands – can they generate leads on TikTok?
32:08 – Media brand vs company brand
37:47 – Final advice from Tyler Lessard

Resources

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