Episode 95 -- Defending Digital Trust – Battling the Deepfake Surge with AI-Powered Detection

In this episode, Dave Chatterjee, Ph.D. sits down with Sandy Kronenberg, Founder and CEO of Netarx, an AI-driven platform designed to detect and prevent synthetic impersonation across video, voice, and email. With deepfake fraud incidents skyrocketing by 3,000 percent and costing organizations an average of $500,000 per attack, Kronenberg and Chatterjee unpack how AI can now help defeat AI—turning defense innovation into a frontline imperative.

Together, they explore the evolution of deepfake technology, the psychology of digital deception, and how organizations can safeguard their people and data from real-time manipulation. Through the Commitment–Preparedness–Discipline (CPD) framework, Dr. Chatterjee emphasizes the importance of leadership discipline, continuous monitoring, and technology integration in establishing a high-performance cybersecurity culture in the era of generative AI threats.

Time Stamps

• 00:49 — Dave introduces the topic and deepfake threat surge.

• 02:37 — Sandy shares his professional journey and early exposure to cyber fraud.

• 07:28 — Discussion on the human layer and OSI model limitations.

• 09:55 — Integrating deepfake detection within enterprise security architecture.

• 13:01 — How AI models ingest 50+ signals for real-time identity validation.

• 17:48 — Zoom and video call trust issues in remote business settings.

• 19:40 — Why siloed tools fail—importance of cross-channel correlation.

• 23:30 — Continuous learning loops: retraining AI models against new deepfake generators.

• 26:59 — The rise of Trust Officers and Trust Operations in corporate governance.

• 32:15 — HR, finance, and brand use cases for disinformation security.

• 35:18 — Balancing training and AI automation.

• 37:16 — Expanding defense to email and multimodal verification.

• 41:18 — Closing takeaways on readiness and adoption strategy.

To access and download the entire podcast summary with discussion highlights - https://www.dchatte.com/episode-95-defending-digital-trust-battling-the-deepfake-surge-with-ai-powered-detection/

Connect with Host Dr. Dave Chatterjee

LinkedIn: https://www.linkedin.com/in/dchatte/

Website: https://dchatte.com/

Books Published

The DeepFake Conspiracy

Cybersecurity Readiness: A Holistic and High-Performance Approach

Articles Published

Ramasastry, C. and Chatterjee, D. (2025). Trusona: Recruiting For The Hacker Mindset, Ivey Publishing, Oct 3, 2025.

Chatterjee, D. and Leslie, A. (2024). “Ignorance is not bliss: A human-centered whole-of-enterprise approach to cybersecurity preparedness,” Business Horizons, Accepted on Oct 29, 2024.

Isik, O., Chatterjee, D., and Lourenco, D.A. (2024). “Getting Cybersecurity Right,” California Management Review — Insights, Accepted for Publication, July 8, 2024. 

Chatterjee, D. (2023). “Mission critical – How American Cancer Society successfully and securely migrated to the cloud amid the pandemic,” I by IMD, March 13, 2023.

Chatterjee, D. (2022). “Preventing security breaches must start at the top,” I by IMD, September 28, 2022, Institute for Management Development, Lausanne, Switzerland

Chatterjee, D. (2022). “Making Cybersecurity Readiness Mainstream,” Executive Blog Post, NETSPI, March 1, 2022

Benz, M. and Chatterjee, D. (2020). “Calculated Risk? A Cybersecurity Evaluation Tool for SMEs,” Business Horizons, available online from May 4, 2020

Chatterjee, D. (2019). “Should Executives Go To Jail Over Cyber Attacks,” Journal of Organizational Computing and Electronic Commerce, Vol 29, Issue 1, pp. 1-3.

Abraham, C., Chatterjee, D., and Sims, R. (2019). “Muddling through cybersecurity: Insights from the U.S. healthcare industry,” Business Horizons, July 2019.