Acquired Episode 13: Push Pop Press (Facebook Instant Articles) with Todd Bishop
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Jun 6, 2016 Todd Bishop, technology reporter and co-founder of GeekWire, joins Ben and David to discuss Facebook's acquisition of Push Pop Press. They explore the founding story of Push Pop Press, the evolution of Facebook Creative Labs and Instant Articles, and the changing media landscape. They also touch on GeekWire's experiments with Facebook Instant Articles and live video.
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Apple Alums
- Push Pop Press founders, Mike Matas and Kimon Tsinteris, were Apple alums.
- They designed iOS apps like Camera, Photos, Maps, and even the battery icon.
Jobs's Displeasure
- Steve Jobs was supposedly upset with Push Pop Press, believing they used Apple's patented technology.
- This might have influenced their acquisition by Facebook.
Shifting Priorities
- Publishers are shifting from prioritizing website traffic to focusing on broader reach.
- Instant Articles exemplifies this shift by hosting content on Facebook, prioritizing user experience.