The Dent Podcast Ep.37 Franziska & Christo on Life, Liberty and Growing Bananas.
If you’re interested in automating the marketing in your business so that it runs without you, then you’re in for a treat. My guests in this week’s episode are Franziska Iseli and Christo Hall, the founders of Basic Bananas – Australia’s leading marketing training organisation. Franziska and Christo have built a business that not only provides real value for their clients but also perfectly complements their shared passion of travel.
These two have also got a load of stuff going on away from Basic Bananas too. Together they’ve co-written two bestselling books, they’re highly sought-after keynote speakers and they’ve had a ton of press, being featured in The Huffington Post, The Sydney Morning Herald and Forbes. I think you’re really going to get a lot out of this one so get comfortable, grab a pen and paper, and give it a listen.
In this episode we get into:
- The force multipliers and structure that allow Franziska and Christo to travel four months of the year
- How to navigate the compromise between maintaining a lifestyle and growing your business
- How, as a couple, they overcome differences of opinion in terms of strategy and methodology
- Having flexibility with your team and the traps that suck you back into your business
- Franziska and Christo on the major problems that stop businesses from generating more profit and leads
- The left-field marketing strategies that Basic Bananas have launched and how they use imaginative campaigns to engage with their audience
- Smoothing out the peaks and troughs and creating consistency within your business
- Investing in high-quality branding in order to attract premium clients
- Getting traction in business by being specific with your marketing
- Franziska and Christo’s step-by-step guide to setting up a marketing process that’s not only effective but also sustainable
- The books that have had the biggest impact on Franziska and Christo
Resources
Perception by Christo and Franziska
Bananas About Marketing by Christo and Franziska
Predictably Irrational by Dan Ariely
Scar Tissue by Anthony Kiedis and Larry Sloman
Delivering Happiness by Tony Hsieh
The Happiness Project by Gretchen Rubin
80/20 Sales and Marketing by Perry Marshall
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