Starting an ecommerce brand is easy. But building a successful brand is hard. It's been a wild year, but Ben has been able to do both. On this episode, he shares:
- The launch ad they’re still running a year later.
- How to build trust with your audience from the very beginning.
- How to get 20-30 pieces of user-generated content (UGC) every day.
- Why discounts are the right move for their brand.
Show Notes & Links
- [6:25] How did your marketing background help when you were getting started?
- [8:03] What did the launch look like?
- [10:05] How to get social proof without any customers.
- [13:41] Coming up with an initial ad budget.
- [16:32] How they sustain the momentum through marketing.
- [18:30] How to get insane UGC.
- [26:15] The best campaign you’ve ever run.
- [28:16] What’s the case for running discounts?
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