The Branded Environment and Retail Design Original: JGA’s, Ken Nisch

Ken Nisch is the Chairman of JGA and has focused his efforts developing branded environments and consumer strategies for clients around the world including Sundance, Hershey’s, Sleep Number, Signet, H&M, Shinola, Whole Foods Market and El Palacio de Hierro. His consumer knowledge and entrepreneurial insights have been an integral part of the conceptual development and strategic image positioning for many retail operators, manufacturers and brand marketers in entertainment, hospitality and traditional retail for more than 40 years. Ken is an inductee of the Retail Design Institute Legion of Honor, the Shop! Hall of Fame and serves on the board for Shop Association as well as private and public retail companies. We talk about: the importance of content and storytelling in all his projects, the conceptual development of retail brands, sustainability in design, and more.

Interviewed by Mortimer Singer