Deconstructor of Fun 314. Hard Truths About Co-Founders, Capital, and Competition with Appcharge's Founders Roei and Maor
Dec 9, 2025
Join Maor Sason and Roei Barassi, co-founders of AppCharge, as they delve into the intricate dynamics of co-founder relationships. They stress the importance of friendship and trust in facing challenges and conflicts. Discover valuable tactics for raising funds, handling rejection, and the risks of over-capitalization. They also explore the complexities of web stores and strategies for scaling a global team while maintaining a strong culture. With personal insights, they provide a treasure trove of advice for aspiring and current entrepreneurs.
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Friendship Built The Founder Foundation
- Maor and Roei have been friends for over a decade and started AppCharge from that relationship.
- They credit that friendship and trust for smoothing early founder conflicts and team leadership.
Resolve Founder Conflicts Respectfully
- Handle conflicts with respect and established processes rather than personal attacks.
- Use leadership and mediators to resolve disagreements when you can't agree.
Familiarity Makes Conflict Recoverable
- Deep familiarity between founders makes hard conflicts survivable because the relationship can be reverted to.
- If founders lack preexisting trust, conflict can permanently define the partnership.