More than ever, brands need to wring maximum efficiency and performance out of every channel in which they invest. Marketplaces are places of great potential opportunity, but also require investment in new capabilities and skills to be successful. To make the most of your 2023 marketplace opportunity, Rob Gonzalez and Peter Crosby welcomed Emily Pfeiffer as their guest on the podcast. Emily is a Principal Analyst at Forrester Research covering commerce tech, specifically focused on B2C brands and retailers.
Unpacking the Digital Shelf