“If it makes me curious, then maybe it’ll make someone else curious, too.” — Patrick Hicks

What started as a 30-day content challenge became a storytelling movement powered by rock, raw honesty, and curiosity.

In this episode of The Storytelling Lab, Rain Bennett speaks with Patrick Hicks, creator of a viral TikTok account (@patrickhicksmusic), where he tells the stories behind the songs that shaped our lives. With over half a million followers and a growing book project, Patrick has built a creator career that feels authentic, soulful, and sustainable.

They discuss how Patrick’s background in marketing, music, and punk DIY culture gave him the tools to grow his audience without losing his voice. You’ll hear how he balances content creation with a full-time job, why he never polishes his videos, and how he structures stories to connect emotionally—without chasing algorithms.

This episode is a masterclass in following your curiosity, honoring your influences, and building something meaningful on your own terms.

In this episode, you will learn to:

Turn a simple idea into a large, loyal audience by following your own curiosity
Tell better stories by pairing emotional narratives with musical memory
Structure short-form content that resonates without being overproduced
Build trust and authenticity by leaning into your quirks and imperfections
Balance creative pursuits with real life while still growing your platform

Follow Patrick on:

TikTok

Instagram

or subscribe to his Substack here!

And for more storytelling tips and tricks,

Visit rainbennett.com or thestorytellinglabpodcast.com

Follow on TikTok @rainbennett.storyeller

Follow on Twitter @rainbennett

Follow on Instagram @rainbennett

Follow on Facebook @thestorytellinglab

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