Most people just want more downloads.. but what if you’re chasing the wrong metric?

In this episode, Samantha sits down with Eric Singer—Creative Director and Partner at Coupe Studios—to unpack what actually makes a podcast work: sound, storytelling, trust, and respect for the listener.

This isn’t about chasing downloads, viral clips, or overnight monetization. It’s about understanding podcasting as an intimate, neurological medium—and why authenticity, production choices, and identity alignment matter more than polish or reach.

Because podcasting isn’t about being everywhere, it’s about resonance, storytelling and connection to the listener.

🧠 Key Topics Discussed

Why sound bypasses logic and goes straight to the nervous system
Podcasting as the most intimate form of modern storytelling
Raw vs. polished audio—and what actually builds trust
Why authenticity matters more than production level
The myth of instant monetization and vanity metrics
Respecting your listener’s time as a leadership practice
Why aligned audiences outperform large ones

Connect with Sam + Voice and Visibility

Website: www.voiceandvisibility.com
Newsletter: https://voiceandvisibility.myflodesk.com/optin
Follow Samantha on Instagram: www.instagram.com/thesamanthawarren
Follow Samantha on Tiktok: www.tiktok.com/voiceandvisibility

Connect with Eric + Coupe Studios:

Connect with Eric on LinkedIn: https://www.linkedin.com/in/eric-singer-audio
Coupe Studios in Boulder Colorado: https://coupestudios.com/

Own It with Samantha Warren, podcasting strategy, personal brand podcast, podcast authenticity, sound design podcasting, storytelling in business, trust-based branding, podcast production strategy, respecting the listener, podcast monetization mindset, identity-based marketing, resonance over reach, long-form content strategy, thought leadership podcast, brand voice development, audio storytelling, podcast visibility, entrepreneur podcasting, podcast growth without burnout, alignment before strategy, trust and credibility in business, podcasting as leadership, content strategy for founders, authenticity in marketing, podcasting for personal brands

Gotta Love THESE Snowbirds - Ready To Salute Our Heroes!