Del Taco is the world's second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth.

In this episode of Let’s Talk Loyalty, Erin Levzow joins us to share her industry-leading insights and ideas from their "Del Yeah!" program which has already won prestigious awards - including B2C app of the year and the Gold Award for Loyalty Strategy.

Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers.

This episode is sponsored by Cheetah Digital.

Show Notes:

Time Stamps:

03:00 - Erin’s favorite Loyalty Program

10:15 - Del Taco's Context

11:22 - Del Taco’s Loyalty Program Concept

17:30 - Membership figures for Del Taco’s programs

18:34 - Pareto Principle perspectives

22:40 - Erin's knowledge gained while working in Las Vegas

31:03 - Replatforming Del Taco’s program

34:53 - Del Yeah Rewards' future priorities

40:15 - Del Yeah Rewards Perspective on Metaverse

#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth