Amplemarket with João Batalha

The lifeblood of most companies is their sales departments.  When you’re selling something other than a commodity, it’s typically necessary to carefully groom the onboarding experience for inbound future customers.  Historically, companies approached this in a one-size-fits-all manner, giving all customers a common experience.

In today’s data-driven age, a better experience can be provided that is data-driven, personalized, and automated.  Amplemarket leverages machine learning in the development of next-generation sales tools.  In this episode, I interview João Batalha, Co-Founder, and CEO of Amplemarket.

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