The UGP Podcast Ep. 57 | Nick Winkelman, PhD on How to Build Movement That Sticks by Shifting from Assembly Line Coaching to Automation
What if the words you use as a coach are more powerful than the technical knowledge you possess? Dr. Nick Winkleman, Head of Athletic Performance and Science for Irish Rugby and author of "The Language of Coaching," revolutionizes our understanding of how communication shapes athletic performance.
After nine transformative years in Dublin following a decade at EXOS working with NFL athletes, Winkleman has crystallized what most coaches intuitively sense but struggle to implement: the power of language to unlock movement potential. "I recognized the importance of communication," he explains. "What we say to individuals had a massive impact on the quality of the relationship, but also the quality of the movement."
Through compelling research and real-world experience, Winkleman reveals why external cues ("push the ground away") consistently outperform internal cues ("extend your knees") across virtually all sports and skill levels. He describes coaching as being a "marriage counselor between the individual and their body," bridging the gap between knowing what to do and knowing how to do it. The discussion navigates the delicate balance between constraints (tools that guide movement) and verbal cues, suggesting they work best when strategically combined.
Perhaps most eye-opening is his distinction between "assembly line coaching" (where athletes depend on constant technical reminders) and true learning (where skills become automated). Quoting John Wooden, he reminds us that "I have not taught until they have learned," emphasizing that real learning only happens when athletes can perform without prompts or feedback.
For coaches, athletes, and movement enthusiasts alike, this conversation provides concrete strategies to enhance communication effectiveness, build stronger coach-athlete relationships, and create lasting skill development. Whether you're coaching golf, tennis, or any movement-based activity, understanding the language of coaching could be your most powerful tool for unlocking human potential.
Ready to transform your coaching approach? Listen now and discover how the right words at the right time can make all the difference in athletic performance.
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