On this episode of the FINITE B2B Tech Marketing Podcast, you will learn a step by step guide to building an inbound content marketing engine for your B2B technology company.
A media engine is an inbound marketing strategy that uses content creation to reach and influence an audience.
We were joined by the Senior Vice President of Marketing at HubSpot, Kieran Flanagan, who is an industry leader in content marketing. Kieran created this step by step guide to help marketers plan a winning content formula.
Alex and Kieran break down the steps and go in depth to find tactical ways you can balance quantity and quality, even as a small team.
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FINITE: B2B Marketing Podcast for Tech, Software & SaaS