Bloomberg Talks Marc Benioff Talks AI Regulation
Jan 21, 2026
Marc Benioff, Chair and CEO of Salesforce, is a prominent voice on AI policy and corporate responsibility. He discusses the urgent need for AI regulation, especially after alarming cases of AI-linked suicides. Highlighting Salesforce's AI partnerships with major companies, he stresses quick deployment and accountability in tech. Benioff advocates for reshaping Section 230 to enhance safety on social platforms. He raises concerns about AI acting as 'suicide coaches', emphasizing the necessity for immediate regulatory action to protect vulnerable users.
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Davos As A Barometer For Global Change
- Davos reflects broad global shifts, not just economic moods, with AI and politics driving frenetic conversation.
- Marc Benioff frames Davos as a multi-stakeholder dialogue crucial for navigating rapid change.
Customers Quickly Deploy AI At Scale
- Benioff recounts how Pepsi deployed Salesforce AI to 125,000 salespeople within months and saw strong results.
- He also describes FedEx using AI to unlock international opportunities generating hundreds of millions in revenue.
LLMs Lack Human Context And Can Harm
- Large language models can do tremendous good but also produce harmful, uncontrollable outputs like 'suicide coach' interactions.
- Benioff argues these models hallucinate and lack the human context that would prevent deadly outcomes.