Living The Red Life Horse & Rider Ventures: How Authenticity Built a Western Lifestyle Brand
Tanner Bryson and Christa Brunori, two dynamic individuals who've devoted their lives to the horse industry through their company, Horse and Rider Ventures. This episode dives deep into their fascinating journey, discussing their professional milestones and unique offerings. From horseback tourism in Arizona's scenic landscapes to professional horse training and their passion for Western art, Tanner and Christa share their experiences as they work to preserve the legacy of the Western horse industry.
Listeners will gain insight into the inner workings of a horse-centric business model, exploring their diverse revenue streams and the importance of an authentic social media presence in today's digital age. The guests emphasize the intricate process of training horses, highlighting the balance between nurturing equine talents and managing customer expectations in the marketplace. With themes of legacy, authenticity, and the nuanced art of matching horses with potential buyers, this episode offers a comprehensive overview for enthusiasts or anyone curious about the industry. Tanner and Christa’s genuine love for what they do is apparent as they share personal stories and industry secrets, creating an engaging experience for all listeners.
Key Takeaways:
- Horse and Rider Ventures Diversity: Tanner and Christa operate a business with multiple facets, including horseback tourism and professional horse training, showcasing their expertise and love for the industry.
- Social Media Influence: Christa underscores the significant impact of social media as a driving force and tool for engagement with loyal followers and potential customers.
- Horse Training Philosophy: The duo emphasizes the importance of nurturing both the horse's talents and their own skills through an intuitive training process, akin to being talent agents in the industry.
- Legacy and Authenticity: Maintaining a respected brand and passing on knowledge to future generations are central to their mission, upholding a strong sense of authenticity in the Western horse community.
- Customized Client Experiences: They tailor experiences for corporate and group events, using their industry knowledge to create memorable and educational Western adventures.
Notable Quotes:
- "The real magic is when you're... You get to ride a horse and you get to understand them."
- "Our social media presence is huge. It's actually our biggest driving force."
- "I look at horse training almost like being a talent agent."
- "Horses have bad days... The greatest horses in the world have a few little quirks."
- "It's all about your intuition with what you just feel."
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