This is Marketing worth the listen or read from so many angles

This episode is a tribute to Seth Godin, and a recommendation of his book This Is Marketing: You Can't Be Seen Until You Learn to See

IF you only read one book this year I recommend you make it this one before others.

It applies to so much beyond marketing.

Ric share's some of his thoughts on Seth Quotes

My product is for people who believe ...
I will focus on people who want...
I promise that engaging with what I make will help you get...

You're listening to episode 365 of this podcast, and I've shipped it weekly for 5 years to get to this point in time. I surely was a slow learner facing so many resistances getting here. I still struggle with some of them and most likely will find new resistances as I keep leveling up. Without Seth and all I've learned from Seth over the years about [daring] to dance with tension and [daring] to do the work that matter this podcast wouldn't exist. Seth is the number ONE reason I'm doing this for you and everyone else listening to this. Thank you Seth!

This Is Marketing: You Can't Be Seen Until You Learn to See IF you're curious I recommend you get the audio version because Seth is taking time to read it himself

https://amzn.to/2Ijew4I