Zach Pogrob is a creator. He’s a writer, the man behind the animated videos on the @behaviorhack Instagram and TikTok accounts — which have amassed over 1.5M followers — and the leader of the “obsession movement” on Twitter.
Zach and I talk about finding and sustaining your obsession, his inspirations, cultivating a long term mindset, building a brand as big as Disney, and more.
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(00:34) How to find your obsession
(02:16) His creative process
(03:54) Using intuition and data
(04:50) Knowing when to experiment & make big changes with your content
(06:42) Experimenting & growing is just as important as consistency
(07:54) His inspirations
(12:52) Disney
(15:27) What the obsessed brand look like 10 years from now
(17:27) Leveraging AI for content creation
(19:41) His biggest challenge: monetization
(21:11) What he learned from his photo booth business
(24:00) Having a long term mindset
(25:31) Talking about obsession obsessively
(27:04) Cult and community building
(31:23) Knowing when to surrender
(33:29) Drawbacks & tradeoffs of obsession
(37:05) Winning the game with yourself & building something bigger than yourself
(39:20) Take less advice, consume less content
(40:23) Zach’s final question
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Zach’s Twitter: https://twitter.com/zachpogrob
Behavior Hack Instagram: https://www.instagram.com/behaviorhack
Zach’s Ten Bullets Newsletter: https://zach.blog/bullets
Spencer’s Twitter: https://twitter.com/SP1NS1R
Spencer’s blog: https://spencerkier.substack.com/
