7am The new One Nation voters
Nov 18, 2025
Kos Samaras, Director of Strategy and Analytics at Redbridge, dives into the striking rise of One Nation, now supported by almost one in five Australians. He explores the Coalition's alarming loss of urban voters, particularly among younger demographics. The discussion highlights how recent policy decisions, like scrapping net zero, have alienated younger voters. Samaras warns this surge may indicate a lasting shift on Australia's political right, while outlining the electoral challenges for both the Coalition and Labor amidst growing economic anxiety.
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Coalition's Urban And Generational Collapse
- The Coalition is collapsing in major cities and among younger, diverse Australians, shrinking its urban seat count dramatically.
- Kos Samaras warns this is a structural collapse driven by demographic and generational shifts, not a temporary dip.
Climate Retreat Costs Young Voters
- Abandoning net zero alienates younger voters who still expect climate action despite transition costs.
- Kos Samaras says climate denial is a poor electoral strategy because voters hold complex, action-oriented views.
Liberals Squeezed From Both Sides
- The Liberals poll around 20% nationally, worse in southern states, and keep losing voters on both flanks.
- Samaras describes the party as getting "smashed from both sides," losing moderates and the right-wing fringe.