251 It's Ok To Only Have An Audio Podcast and Linkfire Excitement
Sep 5, 2023
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Podcast Movement recap, YouTube supporting RSS feeds, Triton integrated with Youtube metrics, discussion on video vs audio in podcasting, launch of LibsynEDU for educators and students in podcasting, Apple's subscription analytics announcement, Linkfire excitement for podcasts, annual St. Jude fundraiser by Relay.FM, Shure MVX2U USB interface, mean and median podcast stats.
YouTube will be supporting RSS uploads for podcasters by the end of the year, providing more control and customization options for creators.
Podcasters should carefully consider if video is the right format for their show, evaluating their goals, resources, and target audience to effectively reach their objectives through audio alone.
Apple Podcasts' subscription analytics allow podcasters to track the impact of their marketing campaigns, make informed decisions, and better understand their audience and growth potential.
Deep dives
YouTube to Support RSS Feeds for Podcasters
YouTube will be rolling out support for RSS uploads for podcasters by the end of the year, as well as private feeds in YouTube Music. This move makes YouTube more competitive with standalone podcast apps and puts it ahead of Spotify in terms of supporting private RSS feeds. Podcasters can already publish their audio as videos on YouTube using third-party tools, but this upcoming integration will streamline the process and provide more control and customization options for creators.
The Importance of Choosing the Right Medium for Your Podcast
The podcasting industry is increasingly emphasizing the importance of video, but it's crucial for podcasters to carefully consider whether video is the right format for their show. While video can offer some benefits, such as increased discoverability and engagement, it also presents more competition and challenges compared to audio. Podcasters should evaluate their goals, resources, and target audience to determine if video is a necessary addition or if they can achieve their objectives and reach their audience effectively through audio alone.
Apple Podcasts Announces New Subscription Analytics Feature
Apple Podcasts recently unveiled its subscription analytics feature, allowing podcasters to track and measure the impact of their marketing campaigns on Apple Podcasts. With this feature, podcasters can run ad campaigns to promote their podcasts and gain insights into the performance of these campaigns. This data-driven approach enables podcasters to make informed decisions, adjust their marketing strategies, and better understand their audience and growth potential on Apple Podcasts.
Lipson unveils Lipson EDU to empower educators and students in podcasting
Lipson has announced Lipson EDU, an educational program aimed at supporting and empowering educators and students in the podcasting space. The program offers academic institutions discounted access to hosting and monetization tools, supplemental coursework, guest speaker sessions, and access to industry research. Their partnership with NYU's journalism institute includes creating the Lipson Fellowship for a student to conduct original research on podcasting.
Apple introduces subscription analytics, delegated delivery partners, and Linkfire for podcasts
Apple has announced several updates for podcasters, including subscription analytics, more delegated delivery partners, and a partnership with Linkfire. The new Linkfire integration allows creators to generate smart links and landing pages for their podcasts, measure user engagement, and connect listeners to shows and subscriptions on Apple Podcasts. These updates aim to provide podcasters with more insights into listener behavior and enhance marketing capabilities.
Podcast Movement recap! YouTube supporting RSS feeds by end of year, Triton has integrated with Youtube metrics, commentary on video vs audio and why it's ok to just have an audio podcast, Libsyn Unveils “LibsynEDU” to empower educators and students in podcasting, Apple announces subscription analytics, more delegated delivery partners and Linkfire for podcasts, Relay.FM launched their annual St. Jude fundraiser! The Shure MVX2U USB interface and stats, mean and median numbers!
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